The explosion of electronic gadgetry releases and its extensive usage has greatly affected website design criteria. As more people go online for a longer duration, the use of desktop and laptop computers declines. In fact, more people use their smartphones to browse the net than their desktop. To address this palpable shift of internet usage, you need to upgrade your traditional website with responsive website design.
A responsive website has the capability to adapt to the device being used. Most websites were designed to be viewed on a full-screen desktop monitor or laptop. When accessed through smaller screens like that of smart phones or tablets, some parts of the page are cut off, forcing the viewers to scroll. This can be tiresome and annoying, especially to the viewers with very little time to spare. The solution to this setback is by designing a website that can be conveniently viewed on smaller screens as it is in wide screen monitors.
In traditional marketing, for significant impact, businesses would launch advertising campaigns that will reach the maximum number of people. The principle stays true to internet marketing. Building a website is basically aimed at making an online presence. As more people are accessing the net using a variety of gadgets, it is only sensible that you adjust to the trend of internet usage.
Concentration on one website – Initially, mobile websites or MOBI sites were offered to capture Smartphone users. That means that you build a website specifically for small screen viewers. This is a different version of the mainstream website. Ourt creative Responsive website designers can provide you with a viewer-friendly, easy to navigate website designed for viewing on all devices.
Extensive Captured Audience – Mobile online users do not have much patience for hard to use websites, they will just simply find another site that is easier to use and viewer-friendly.
Maximize Online Presence – A well-designed and well-marketed website will not work with mobile users without a responsive design. Traffic will be high, so will your bounce rate.
No Duplicate Content – Building different websites to accommodate different devices could also mean duplicated content. To resolve this, you will need to come up with different sets of content that can confuse your viewers.
Lower Costs – You only need to market, maintain and support one website that will work for all your customers, effectively cutting down on your operating costs.